NAB 2011 Pre-show

“It’s going to be a great show this year!” A universal claim to the seasoned trade show attendee or exhibitor. I can honestly say, this year is going to be a great year for anyone at NAB 2011, call it s hunch, call it a feeling, call it conclusions from colleagues and friends:-

  • Upturn in the market, new money based on the recovery and adapted business models
  • Cloud processing for production, post production and delivery- “Creativity As A Service – CAAS”
  • 4K and beyond
  • What’s after Stereo3D?
  • More assets, more management, more storage, more creativity
  • Higher colour depth (High Dynamic Range) in mainstream production
  • True Digital Master
  • Higher frame rates for film (going beyond 24 frames per second)
  • Content any format, to and from anywhere
  • Dynamic content convergence
  • Contextual and profile based product placement
  • Monetising user content
  • Return of the Archive
  • Production and Post Production convergence
  • Story is still king 😉

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