Thoughts in the Clouds – Creativity As A Service

Imagine a production (any video/film/commercial production), which from start to finish and including delivery is all done using cloud services “creative services”, storage, proxy generation, rendering, grading/editing, transcoding etc. Each of these services can be segmented and distributed around the private cloud network hence the interdependent set of processes becomes a series of services.

It’s happening already, there are countless examples of convergence in the market between post production and production tools or rather vice a versa. The main reason for this convergence is the reliance on file based media and the exponential growth in created content. The days of format, film canister or video tape, are over – content is only limited by the capacity to store it.  Once the content is created it has to be tagged, managed and used as quickly as possible albeit on set or via proxies over the network or sneaker net copies. I am sure NAB 2011 will illuminate more in the area of how production and post production can leverage the advantages of cloud services. Clearly I am not alone, early examples are DVS, Quantel and Chryon just to mention a few.


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