Demonstrating Products in the Best Light

Having spent a few years either demonstrating software/hardware products or managing a team of product demonstrators in the Media & Entertainment industry the following discussion attempts to summarise some of my experiences, observations and recommendations in creating and performing a great product demonstration.

Read More Demonstrating Products in the Best Light
Advertisements

Does a Product need a Manager?

For those who don’t know or care about how product gets to market, I am going to answer the question; does a product need a manager? Or more to the point what is a product manager?

Are you familiar with the role of a product manager? Is it someone who is managed by a product or is it someone who literally manages or wrestles a product? And why should you care? The goal is to answer the question why a product needs a manager and hence the birth of the infamous Product Manager role.

Read More Does a Product need a Manager?